Social Media Monitoring

As a web business strategy consultant in a world connected intricately through social media, a question I’m always asked by companies is “How do we know if our social media techniques are working?”,“Is our message reaching the appropriate audience?” ,“How can we identify if which social media platforms are performing well and which ones aren’t?”…

WEB SUCCESS = MACRO + MICRO

This post explains the importance of micro and macro conversions and how they impact a business. Today I will be evaluating Mission Creek Festival’s website, (http://missioncreekfestival.com/) as an example to evaluate its functionality and identify the conversions in their e-commerce business. Defining Conversions. The E-commerce industry has grown at an explosive rate through the years…

An attempt at being strategic

My name is Roshni Ram Mohan and I’m currently a senior at the University of Iowa majoring in Marketing Management (I also definitely believe that I should be awarded a certificate for finding study spots on campus.) This blog has been created with the intent of getting a good (presentable to my future employers) grade…